1. Course - HOME - Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

MODULE 1 - Introduction to Innovation and Entrepreneurship

This module includes a welcome to the course, an orientation to our teaching approach and CAIG Center For Entrepreneurship, and an introduction to the fundamentals of innovation and entrepreneurship.

1. Overview

      1.1 Preview of the course - Video
      1.2 Welcome to Developing Innovative Ideas for New Companies  - Video
      1.3 Meet the Instructor - Instructor
      1.4 Connect with your Classmates - Classmates
      1.5 Preview of the Master of Professional Studies in Technology Entrepreneurship - Video

2. Introduction

      2.1 Introduction to the course  - Video
      2.2 Our book for the course - Book
      2.3 Reading: The Opportunity Analysis Canvas - Reading

3. Video Lessons

      3.1 What is entrepreneurship? - Video
      3.2 Who is an entrepreneur? - Video 2
      3.3 Entrepreneurship, creativity, & innovation - Video
      3.4 The world's most innovative companies - Video
      3.5 Types of innovation - Video
      3.6 Entrepreneurship and strategic decisions - Video
      3.7 The opportunity analysis canvas - Video

4. Slides From Video lessons

      4.1 What is entrepreneurship?  - Slide
      4.2 Who is an entrepreneur?  - Slide
      4.3 Entrepreneurship, creativity, & innovation - Slide
      4.4 The world's most innovative companies - Slide
      4.5 Types of innovation - Slide
      4.6 Entrepreneurs and strategic decisions - Slide
      4.7 The opportunity analysis canvas - Slide

5. Challenge Activity

      5.1 Quiz: Entrepreneurial perspective - Quiz

6. Further Readings and Resources (Optional)

      6.1 "The Innovator's Dilema" by Clayton Christensen - Reading
      6.2 "Out of Our Minds: Learning to be Creative" by Ken Robinson- Reading

MODULE 2 - Entrepreneurial Mindset, Motivations, and Behaviors

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

1. Introduction

      1.1 Introduction to entrepreneurial mindset, motivations, and behaviors - Video
      1.2 Reading: The Opportunity Analysis Canvas - Reading

2. Video Lessons

      2.1 Entrepreneurial mindset - Video
      2.2 Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com - Video
      2.3 Entrepreneurial motivations - Video
      2.4 Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur? - Video
      2.5 Entrepreneurial behaviors - Video
      2.6 Risk taking in entrepreneurial decision-making - Video
      2.7 Risk, uncertainty, and stakeholder involvement - Video

3. Slides from Video Lessons

      3.1 Entrepreneurial mindset - Slide
      3.2 Entrepreneurial motivations - Slide
      3.3 Entrepreneurial behaviors - Slide
      3.4 Risk taking in entrepreneurial decision-making - Slide
      3.5 Risk, uncertainty, and stakeholder involvement - Slide

4. Challenge Activity

      4.1 Quiz: Entrepreneurial mindset, motivations, and behaviors 9 questions - Quiz

5. Further Readings and Resources (Optional)

      5.1 The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan - Reading

MODULE 3 - Industry Understanding

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors

1. Introduction

      1.1 Introduction to industry understanding - Video
      1.2 Reading: The Opportunity Analysis Canvas - Reading

2. Video Lessons

      2.1 Knowledge conditions - Video
      2.2 Demand conditions - Video
      2.3 Industry lifecycle - Video
      2.4 Industry structure - Video
      2.5 Competitive advantage - Video
      2.6 Learning curve - Video
      2.7 Complementary assets - Video
      2.8 Reputation effects - Video

3. Slides from Video Lessons

      3.1 Knowledge conditions - Slide
      3.2 Demand conditions - Slide
      3.3 Industry lifecycle - Slide
      3.4 Industry structure - Slide
      3.5 Competitive advantage - Slide
      3.6 Learning curve - Slide
      3.7 Complementary assets - Slide
      3.8 Reputation effects - Slide

4. Challenge Activity

      4.1 Quiz: Industry analysis 7 questions - Quiz

5. Further Readings and Resources (Optional)

      5.1 "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber - Reading

MODULE 4 - Customer Understanding and Business Modeling

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

1. Introduction

      1.1 Introduction to customer understanding - Video
      1.2 Reading: The Opportunity Analysis Canvas - Reading

2. Video Lessons

      2.1 Macro changes that increase new venture opportunities - Video
      2.2 Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together? - Video
      2.3 Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government? - Video
      2.4 Exploring real market needs - Video
      2.5 Satisfying real market needs - Video
      2.6 Strategic positioning - Video
      2.7 Strategic planning - Video
      2.8 Value innovation - Video
      2.9 Opportunity identification - Video
      2.10 Bonus Lecture: Business Models from the Classroom - Video

3. Slides from Video Lessons

      3.1 Macro changes that increase new venture opportunities - Slide
      3.2 Exploring real market needs - Slide
      3.3 Satisfying real market needs - Slide
      3.4 Strategic positioning - Slide
      3.5 Strategic planning - Slide
      3.6 Value innovation - Slide
      3.7 Opportunity identification - Slide
      3.8 Business models - Slide

4. Challenge Activities

      4.1 Quiz: Customer analysis 10 questions - Quiz
      4.2 Quiz: Business plan evaluation 11 questions - Quiz

5. Further Readings and Resources (Optional)

     5.1 "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries - Reading
      5.2 "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur - Reading
      5.3 "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne - Reading