MODULE 3 - Industry Understanding

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors

1. Introduction

      1.1 Introduction to industry understanding - Video
      1.2 Reading: The Opportunity Analysis Canvas - Reading

2. Video Lessons

      2.1 Knowledge conditions - Video 1
      2.2 Demand conditions - Video 2
      2.3 Industry lifecycle - Video 3
      2.4 Industry structure - Video 4
      2.5 Competitive advantage - Video 5
      2.6 Learning curve - Video 6
      2.7 Complementary assets - Video 7
      2.8 Reputation effects - Video 8

3. Slides from Video Lessons

      3.1 Knowledge conditions - Slide 1
      3.2 Demand conditions - Slide 2
      3.3 Industry lifecycle - Slide 3
      3.4 Industry structure - Slide 4
      3.5 Competitive advantage - Slide 5
      3.6 Learning curve - Slide 6
      3.7 Complementary assets - Slide 7
      3.8 Reputation effects - Slide 8

4. Challenge Activity

      4.1 Quiz: Industry analysis 7 questions - Quiz

5. Further Readings and Resources (Optional)

      5.1 "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber - Reading