Entrepreneurship, creativity, & innovation - Slide 3 MODULE 1

Slide 1

Entrepreneurship, creativity, and innovation

Slide 2

The Role of Creativity

• Creativity
• The generation of ideas that result in the improved efficiency or effectiveness of a system
• Two important aspects of creativity
• Process: Designed to attain a solution
• People: Resources for the solution

Slide 3

The Nature of the Creativity Process

• Creativity is a process that can be developed and improved. Some individuals have a greater aptitude for creativity than others. All can learn.
• Typical Creative Process
• Phase 1: Background or kwowledge accumulation
• Phase 2: The incubation process
• Phase 3: The idea experience
• Phase 4: Evaluation and implementation 

Slide 4

Developing Your Creativity

1. Recognizing Relationships

• Looking for different or unorthodox relationships among the elements and peoploe around you.

     2. Developing a Functional Perspective

• Viewing things and people in terms of how they can satisfy his or her needs and help complete a project.

Slide 5

Developing Your Creativity

     3. Using Your Brain

• The right brain helps us understand analogies, imagine things, and synthesize information.
• The left brain helps us analize, verbalize, and use rational approaches to problem solving.

Slide 6

Crativity - Innovation - Invention

Slide 7

Slide 8

What is innovation?

• Classsic definitions of innovation include:
• The act of introducing something new (The American Heritage Dictionary)
• A new idea, method or device (Merrian-Webster Online)
• The successful exploitation of new ideas (Dept of Trade and Industry, UK)
• Change that creates a new dimension of performance (Peter Drucker)

We will use commercialized ideas as our definition.

Slide 9

Summary - Creativity ignites Innovation

• Creativity is the ability to use the imagination to develop new things
• Creativity is an iterative process of:
• Connection of disparate ideas
• Discovery of opportunities and possible solutions
• Invention as the application of discovery
• Application in the feasible adoption of solutions.