Slide 1
Types of innovations
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Types of innovations
- Business Model Innovation
- Changing the way business is done in terms of capturing value
- Dell's build to order personal computers
2. Marketing Innovation
- Development of new marketing methods with improvement in product design or packaging.
- Nike's Air Jordan
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3. Organizational Innovation
- Creation or alteration of business structures, practices, and models, and may therefore include process, marketing and business model innovation
- Avon's customer-based sales force
4. Process Innovation
- Implementation of a new or significantly improved production or delivery method
- Netflix mail order movie rentals
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Types of innovation (con't)
5. Product Innovation
- Introduction of a new good or service that is new or substantially improved
- May include improvements in functional characteristics, technical abilities, ease of use, or any other dimension
- Apple's iTunes
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Types of innovation (con't)
6. Service Innovation
- Similar to product innovation except that the innovation relates to services
- Ziper car rentals
7. Supply Chain Innovation
- Occur in the sourcing of input products from suppliers and the delivery of output products to customers
- Alibaba web-based supplier directory
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Is "innovation" restricted to technology products?
- Herman Miller Designer's Aeron Chair
- Sought to solve the problem of outdated foam backrests and seat manipulated by numerous adjustment controls
- Tilt mechanism provides a balanced ride, cradling the sitter by mirroring the natural pivot points at the hip, knee and ankle
- Built-in flex zones provide proper support to the sitter's entire back and breathable suspancion follows the body contours and distributes pressure equaly
- Features a competitive price point in its category of executive commercial chairs
- The chair is 96 percent recyclable
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Slide 10
TED - Ideas worth spreading
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