Tuesday, December 3, 2019

Types of innovation - Slide 5 MODULE 1

Slide 1

Types of innovations

Slide 2

Types of innovations
  1. Business Model Innovation
    • Changing the way business is done in terms of capturing value
      • Dell's build to order personal computers
     2. Marketing Innovation
    • Development of new marketing methods with improvement in product design or packaging.
      • Nike's Air Jordan
Slide 3

     3. Organizational Innovation
    • Creation or alteration of business structures, practices, and models, and may therefore include process, marketing and business model innovation
      • Avon's customer-based sales force
    4. Process Innovation
    • Implementation of a new or significantly improved production or delivery method
      • Netflix mail order movie rentals
Slide 4

Types of innovation (con't)

     5. Product Innovation
    • Introduction of a new good or service that is new or substantially improved
    • May include improvements in functional characteristics, technical abilities, ease of use, or any other dimension
      • Apple's iTunes
Slide 5

 Types of innovation (con't)

     6. Service Innovation
    • Similar to product innovation except that the innovation relates to services
      • Ziper car rentals
     7. Supply Chain Innovation
    • Occur in the sourcing of input products from suppliers and the delivery of output products to customers
      • Alibaba web-based supplier directory
Slide 6

Slide 7

Slide 8

Is "innovation" restricted to technology products?
    • Herman Miller Designer's Aeron Chair
      • Sought to solve the problem of outdated foam backrests and seat manipulated by numerous adjustment controls
      • Tilt mechanism provides a balanced ride, cradling the sitter by mirroring the natural pivot points at the hip, knee and ankle
      • Built-in flex zones provide proper support to the sitter's entire back and breathable suspancion follows  the body contours and distributes pressure equaly
      • Features a competitive price point in its category of executive commercial chairs 
      • The chair is 96 percent recyclable
Slide 9

Slide 10

TED - Ideas worth spreading

CAIG Center For Entrepreneurship

Author & Editor

MISION:
Fomentar y promover la educacion y el aprendizaje de las personas a traves de herramientas y cursos especializados en el area de emprendimiento, desarrollo web, administracion de empresas e engles. La institucion desarrolla plataformas educativas como herramienta paa el acceso a contenido totalmente filtrado. Principalmente nos dedicamos a estimular, facilitar e impulsar el nacimiento de ideas de negocio.

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